Starbucks enabling ordering via voice in Alexa-enabled Ford vehicles

March 22, 2017

Dive Brief:
  • Starbucks Mobile Order & Pay customers later this year will be able to use Amazon's Alexa AI platform to initiate voice orders while traveling in Ford cars equipped with Sync 3 infotainment systems, the coffeehouse giant announced at its annual shareholders meeting this week.

  • Starbucks said it now has about 9 million mobile paying customers, with one in three of those using the Mobile Order & Pay app. The company also said total Starbucks Rewards member spending increased 20% compared to last year, driven by member growth and higher spend per member.

  • Starbucks also announced the availability of social gifting through Apple’s Messages app with Apple Pay starting next month, in an expansion of an existing platform. Starbucks already offers customers the ability to engage in social gifting through a Microsoft Outlook add-in.