2017 Social Media Trends

December 19, 2016

2017 Social Media Trends - Smart Insights Digital Marketing Advice

 

These big trends will have a major impact on how we conduct social media marketing in the coming year

 

We are now in a social media dominated world, and marketers and businesses are taking full advantage of it. However, this means that trends and the way brands should best communicate with their customers are constantly changing. Brands need to ensure they keep up with the latest trends to ensure they can achieve their goals, whether that is to increase conversions or improve ROI.

 

The popularity of social media continues to rise, and 2016 was no exception. Facebook was the clear stand out social media platform and reached 1.79 billion monthly active users in the third quarter of 2016. This was followed by YouTube, which has 1.3 billion users. It is clear social media is here to stay, and businesses need to know what to do to capitalise on it and use the various platforms to their advantage.

 

These are some social media trends we think will increase in popularity in 2017:

 

A crack down on “fake news”

 

Fake news was a huge problem for social media in 2016 and was highlighted during the US presidential election.  While Facebook announced in November that it has banned fake news sites from using Ads, there is still much progress to make.

You only have to look at Google’s struggle to tackle fake news to see the difficulties social media platforms will have. While Google changed its algorithm, it has actually made the search engine more vulnerable to fake n